Andy NearyI help insurance professionals turn brand awareness into business growth.

How I built a personal brand in the insurance industry in 2014.

11 Nov 2024 · 1 min

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Andy Neary recounts moving to Colorado in 2014 and being unknown in the local insurance market, which prompted him to deliberately build a personal brand. He faced skepticism from peers but used LinkedIn, public speaking, and later a podcast to raise his profile and attract prospects.

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When I moved to Colorado, I found myself in a market where nobody knew who I was. I was a complete anonymity. And it was there in 2014, I decided to build a personal brand. Now, at that time in the insurance industry, I got to be honest with you, people looked at me like, dude, you're an idiot. What are you talking about? Nobody does this in the industry. I said, watch. I'm going to do it. I'm going to build a personal brand. Because I did it more out of need than anything else, because I needed to. I needed prospects in Colorado to get to know me fast. And that's where my journey began. Getting on LinkedIn. Public speaking started my podcast a couple years after that.