How 👆 I won an AOR in one meeting.

I remember the one time, one of the few times I actually won an aor. An Agent of Record KEN on one in one meeting, I looked at the CEO and I said, tell me who your top three suppliers right now are. And he rattled them off and I said, do you know what you spend with them every year? Of course. I said, do you know who your top three suppliers are in your health care supply chain? They kind of looked at me, but you could tell he got it. And I said, that's the problem. You have no idea what you're spending with them every year. And every year the costs go up and you just keep paying them.

So this, this goes to an entire health service delivery system discussion. This is not just the pharmaceutical industry. This is whether it's hospital emergency room surgical care, you know, any of the healthcare services that an employer provides to their employees as a benefit. Those costs, those detailed costs are often very opaque. You don't know.