How I wrote $180,000 in revenue from my email newsletter.

So here's what happened. First email goes out, five of the 30 said, Andy, do not send these to us ever again. So 30 became 25. But I kept working at it. By the end of the year, I got that email up to contact list up to about 100. But here's what happened. For four months, nobody replied. All of a sudden then in May, in June, I start getting, hey, really good information. Thank you. And then August and September rolled around. And in August and September, folks, what's right around the corner? Q4 and 1:1 renewals, right? I got three emails from three people on this list that said, hey, our renewals coming up, we would like to meet with you. You've been sharing a lot of good information with us. One of them, in fact said, you've shared more in six months than our broker has in four years.

Guys, out of that stupid email with 30 contacts using Outlook, I wrote $180,000 that first year.

And they all came to me. This is what I'm talking about. If you leverage your time by getting one message in front of a lot of people fast, you're going to create more attention, you're going to create more awareness. And if you focus on teaching the things they need to know to hire you, if you focus on the psychographics, guess what starts happening. The right people start raising their hand. This will change your business if you're willing to commit to it.

Because I'll say it again, guys, when you dare to stand out, attention will find you. Because.

The cap of this story happened to me later that year in2018.