Andy NearyI help insurance professionals turn brand awareness into business growth.

How personal content leads to more sales opportunities.

24 Jul 2025 · 1 min

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0:30

Short coaching excerpt (YouTube transcript) in which Andy Neary advises coach Justin Burgess that personal content—posts about CrossFit and his 70‑lb weight loss—helps attract his ideal prospects (likely male decision-makers aged ~35–45 who are into fitness/CrossFit). Andy's recommendation: continue posting personal fitness content because it will draw the right audience.

Chapters

I coach a guy down in Louisiana, Justin Burgess, who's doing a great job with his content. Yeah. Yeah. And we just had a conversation the other day in his, in his coaching session. I said, you know, man, because he posts a lot of, like, he does a lot of CrossFit. Yeah. And he's lost, like, 70 pounds in the last couple years. And a lot of people would be like, why does he keep posting? I'm like, well, tell me what your buyer looks like. Tell me what your ideal prospect looks like. Is he a guy? Yep. Most likely. How old is he? He's probably 35 to 45. Decision maker. Okay. Is he into CrossFit and Fitness? Yeah. I said, so keep posting it, because guess who it's going to attract.