Andy NearyI help insurance professionals turn brand awareness into business growth.

How personal content leads to more sales opportunities.

24 Jul 2025

Watch on YouTube

This is a YouTube video titled "https://www.youtube.com/watch?v=3ilBi8rovps" containing a monologue by Andy Neary recorded on July 25, 2025. In this content, Andy Neary discusses coaching a client named Justin Burgess, focusing on content strategy related to CrossFit and fitness to attract a specific target audience.

I coach a guy down in Louisiana, Justin Burgess, who's doing a great job with his content. Yeah. Yeah. And we just had a conversation the other day in his, in his coaching session. I said, you know, man, because he posts a lot of, like, he does a lot of CrossFit. Yeah. And he's lost, like, 70 pounds in the last couple years. And a lot of people would be like, why does he keep posting? I'm like, well, tell me what your buyer looks like. Tell me what your ideal prospect looks like. Is he a guy? Yep. Most likely. How old is he? He's probably 35 to 45. Decision maker. Okay. Is he into CrossFit and Fitness? Yeah. I said, so keep posting it, because guess who it's going to attract.