How The Green Bay Packers Have Mastered Community

But when it comes to building that community, think. Think about what the Packer organization has done. If you're a fan of Green Bay, you truly feel like you're vested in the team. In fact, the organization lets you vest in the team. You actually can become a shareholder in the Green Bay Packers. Find me another organization in sports that does that. But by building this community around its fan base and not just looking at every season as an opportunity to sell them more tickets, think about what the result has been. Packer fan or Packer? The Packer organization doesn't have to try to sell tickets to its fan base. No. Like, they have been sold out every game. Every season has been sold out since 1960. Do the math. We're talking about 60 years here. Every season has been sold out. In fact, if I wanted to jump on today and become a season ticket holder, I'm going to have to get in line behind 130,000 other people. That's how long the wait list is. In fact, based on the estimation of when I'd get my tickets, I think I'd be about 75 years old.

What Green Bay has built around the packers organization by building a community around its fan base is nothing short of magical.