Andy NearyI help insurance professionals turn brand awareness into business growth.

How to build trust faster with cold prospects…

17 Aug 2026 · 1 min

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Andy Neary argues that traditional cold prospecting fails because it chases quick conversions. Instead, build trust faster by delivering consistent valuable content to prospects, what he calls credibility velocity. The more value you give upfront, the more they already know and like you when they finally meet.

Chapters

We are so short-term focused that all we want to do is convert cold suspects into warm appointments. And I am here to tell you that is harder today than it's ever been. Let's break down the difference between what you're doing today with cold prospecting and what permission-based selling is all about. Goal is credibility velocity. How much value are you bringing to your prospects? The more value you create, the more value you deliver, the more often you deliver it, the faster you will build trust and credibility. I'm gonna challenge you to lead with value because the more value you bring, the more often you do it, the faster you will build trust and credibility, and you will book appointments with prospects who already know and like you.