Andy NearyI help insurance professionals turn brand awareness into business growth.

How to build trust with prospects you’ve never met.

4 Dec 2024 · 1 min

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Andy Neary explains how to build trust with strangers before you meet them. Be clear about who you're targeting, what you'll say, where you'll say it, and what makes you different. Prospects should already trust you when you first reach out.

Who here would like to walk in the door of a prospect, of somebody who already feels like they know you?
That's what we're talking about today, folks, is when you are very clear about who you're targeting. You know what you're going to say to them.
And you're clear about where you're going to put it.
Talk about what makes you different. Talk about what you do best.
Because if you do that, you are going to build likability and credibility with these prospects. Not only will you walk into doors with prospects who already feel like they know you.
You'Ll have prospects who already trust you.
And you've never met them before.