How To Build Trust With Your Prospects 👆

Your education has to be basic. You've got to teach them things they're not aware of. You've got to make them realize they have a problem. So if I'm going to create content right now, free content to build name recognition, I'm going to build educational content that educates my prospect to help them uncover the problems they are not aware of having today. It's that simple. And there's a couple key points here I want to make with you when it comes to this content. Number one, do not judge the content. And if you do find yourself judging the content, you're doing so because you're afraid of what your peers are going to say. I know creating a video or writing an article on the pros and cons of fully insured plans or pros and cons of HSAs or FSAs is not sexy, but it might be what your prospects needs and that's all that matters. If your prospect could benefit from the piece of content you should be creating, it.