Andy NearyI help insurance professionals turn brand awareness into business growth.

How ☝️ to find your best health insurance prospects. #healthinsurance #sales #marketing

17 Oct 2023 · 1 min

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Andy Neary advises that the best clients for Rosetta are identified by psychographics rather than broad healthcare fixes. He recommends focusing on solving employer problems like controlling costs during inflation and creating distinctive benefit packages to aid recruitment; when messaging targets those problems and people, prospects will consistently respond.

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So when you think about the best clients for the Rosetta, think about the psychographics, and when you think about the problems that you help them solve, it is not fixing health care. It is not lowering prescription drugs. It's controlling their cost in a time of inflation. It is helping them create a package that stands out when they're just trying to recruit the best people. Right now, when you focus on the right problems, you focus on the right people with the right message, and you lock it in on them. You're going to get the right people to raise their hand over and over and over.