Andy Neary walks through the Agency Brand Mastery Program for insurance agencies. You get a LinkedIn content team, email copywriter, and Andy as fractional marketing director, plus a Trello workflow to manage it all. The program helps you build systems that attract the right prospects instead of chasing leads.
Questions this video answers
A LinkedIn content team, an email copywriter, and Andy Neary twice a month as a fractional marketing director.
Twice a month.
A Trello board (the actual board Andy uses with his content team).
He states hiring a marketing director would cost $80,000–$100,000 (per year).
Chapters
So I've been getting a ton of inquiries about the agency Brand Mastery Program from insurance agencies. So I thought I'd take a couple minutes to share with you what the heck this agency Brand Mastery Program is. You probably know mine now. I do full day workshops with insurance agencies to help them build a marketing and sales machine that attracts the right prospects so their producers can win more business and absolutely love what they do. And one thing I love about these workshops is agencies come out of them with so much clarity. They're jacked up, they're energized, but they run into a problem time and time again, and that is bandwidth. They come back to me and say, andy, this is great. We know what we should be doing, but we don't have the time to do it. Who can do this for us? And so I said, what can I do to bring the exponential awareness to my clients? And this is where the agency Brand Mastery Program was created. You see, what changed my career was exponential awareness. Getting my message out far, fast and wide on LinkedIn, doing it through the written word of emails and newsletters, getting on stage. These are all ways I was able to create exponential awareness. I said, I'm just going to bring the team that helps me create the exponential awareness in my world to my clients. So I have a LinkedIn team that helps me produce all my content today. Not all of it, but most of it. I have people who help me write content and create content, and I am now bringing that to my clients. That is the agency Brand Mastery Program. And what I absolutely love is what this team is able to do for my clients to get their message out far, fast and wide. In fact, let me show you something real quick. Something that blows my clients away every time they jump on a call with the LinkedIn team to see what their content is going to look like. One part of this process I absolutely love is having the agency jump on with the LinkedIn team for the first time to see their content. What you're looking at right here is the Trello board we use to communicate so that the agency can see what content is going to be produced every single week. You're looking at my actual Trello board use with my content between me and the team. And what happens every single time is the agency looks at all of the content that's going to be produced and they are blown away just by how much awareness the LinkedIn team is going to help their agency and their producers create week in and week out. This is how you get your message out far fast. And wide. And here's the best part. Not only do you get a LinkedIn team that's going to help you create massive awareness on social media, not only are you going to get access to an email copywriter that's going to help you write emails your prospects actually want to read, you're going to create amazing newsletters, and you get me twice a month as your fractional marketing director. Listen, you want to go hire a marketing director today, it's going to cost 80, 90, $100,000. You get me, you get a LinkedIn team, you get an email copywriter, and so much more for a fraction of that cost. So if you're an insurance agency right now, who knows, you're damn good at what you do. You just know you need more attention from the right prospects so you can build the book of business you deserve. Let's connect. I want to share with you what agency Brand Mastery is up to and how it can help your agency get the attention it needs to grow the business you deserve. Let's go make it happen today.
