Andy Neary says insurance agencies without repeatable marketing and sales systems leave money on the table. He walks through the components: targeting, LinkedIn, webinars, podcasts, newsletters. Pair them with a sales process and you get predictable revenue.
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Hey. Hey. Welcome back to the Complete Game coaching community. All right, today I'm going to talk to you about systems and why systems is the secret ingredient your agency is missing to create that massive revenue growth you know, that you deserve. So what do I mean by systems? Well, today we're going to talk about two of them. Your marketing and your sales systems. You see, far too many agencies right now are completely lacking in systems. Each producer is out doing his or her own thing, and when you get that opportunity with a prospect, you're recreating the wheel every single time you don't have a repeatable system. And so today we're going to show you, I'm going to show you how to create that repeatable system. No matter if you have one producer and you're the solopreneur, you have five or ten, every producer's out running the same system because when that happens, we know what happens next. So, number one, get. Your agency must have a marketing system. Yes. Well, first you need to figure out what kind of prospect you're trying to attract. You need to figure out what their message is, and then you have to create the system of how you're gonna share that message far and wide. Right now, I'm willing to bet your system's this. Go pick up the phone and do a bunch of cold calls and send a bunch of blind cold emails out, hoping prospects will take meetings with you. Well, let's create a system. Number one, you need to be on social media. And if you're a business to business platform, which I'm betting you are, if you're an insurance agency, you need to be on LinkedIn. Yep. You need to create content that attracts the right prospects into your life. You need to have webinars. You should be holding webinars on a consistent basis that bring value and bring prospects into your life. Public speaking, whether it's you, the visionary of the agency, or your producers, getting them out on stage on a platform where you have the undivided attention of your ideal prospects is a probably the most effective way to bring attention to your agency and grab the attention from the right prospects. And then podcasting. Yeah, I know. You might think everybody's doing it out there. No, we don't want to do a podcast. But remember, it's just another form of content, another way, another marketing strategy that you can use so your prospects can hear your message. Now, if you're sharing that message far and wide with this system, here's what happens. You're going to start attracting the right prospects in your community. Now this is where the game changes. In our industry, we have always been told to look at our prospects as a list to go sell to. But I want you to change your thinking. I want you to think about your list as a community or your prospects as a community you can bring value to. So when they're now in your community, they've come into your life. Maybe they haven't accepted a meeting yet. You need to bring more value through email newsletters. How about a monthly newsletter? A good one. Something that speaks to your target prospects, that teaches them something valuable to their business. Continue doing webinars. Continue hosting the party for them so you can continue bringing that value over and over again. Because here's what happens when they do enter your sales pipeline. They already know you. And I bet you they already like you, which is making your producers life so much easier to actually make them a new client. And when you have a sales system in that pipeline that each and every one of your producers can rinse and repeat, it gets pretty sweet pretty quick. So I urge you today to sit down and go, okay, where does our agency stand right now with our marketing system? I'm willing to bet there isn't much of1. Number two, how are we pairing that with a sales system? So when the right prospects give us an opportunity, how can we walk them through our process that turns them into a happy client? Now, I do want to make this one offer. If you are an insurance agency right now listening in and you know you lack these systems, I want to invite you to click the link below the video. Check out Agency Brand Mastery. Let's get on a call. Let's see where you have the gaps today. You see, Agency Brand Mastery was built to help insurance agencies create these two systems right here, the marketing system and the sales system, to help you run that system effectively. Because when these two are singing together, your producers are all running on the same system. They're all selling and achieving their goals, exceeding their goals. And your insurance agency is far exceeding that revenue growth goal you have each and every year. So go check it out. Click the link. Because right now it is about your marketing system. It is about your sales system. They have to be repeatable no matter if you have one producer or 10. Because when the system is in place.
Good results become the natural byproduct. So click on the link, let's get on a call. Go sit down and look at your systems today and see where they need help. All right, Go make it happen.
