How 👆 to identify your best prospects.

Start with question number one. Who are you talking to? You see, a good marketing message starts with who you are talking to. You have to know exactly who is a good fit for you and who is not. How do you know who is a good fit? Simple. Ask yourself these five questions. Number one, who's your favorite client today? Two, why? Figure out why they're your favorite client. What is it about their demographics? What is it about their psychographics up here? Who these people are? What problems do you solve for your ideal clients? What's your process for solving it? And what result does that process create? You see, you've got to get clear on who you're trying to attract in the first place. But the secret is in the psychographics. Your favorite clients are the right people up here because they let you do your best work. Go find more people like them.