How to identify your unique niche in the insurance industry.

A niche can be an industry, but it can also be a strategy or a skillset. So the first thing you have to do to build out your one-on-one sales framework is to define your unique niche. What is that one thing you do better than anybody in the market? It could be an industry like commercial real estate. It could be a strategy like captives, but it could also be a skillset. Now, when you mix that zone of genius, that niche with your story, your brand, you start to have something that is uniquely yours. You see, if there's one thing the competition cannot replicate from you, it's your story. How did you end up here? What's your backstory? What is it about you that makes you unique? If I lined you up against 9 of your competitors, what would make you different? What's your story? So when you mix your, your niche, your zone of genius with your brand story, now you have something that's truly unique.