How To Turn A Podcast Into A Lead Generator

Rewind back to 20182019 when I really decided to kick off this podcast Bullpen Sessions I can remember episode one. I wasn't quite sure what I was going to do. The Podcast at the beginning, my goal is actually to interview former, current and former pro athletes just to talk about their experience of what it took to get to pro sports and especially those that are no longer playing. How they transitioned what they learned in pro sports to have success in other parts of their life. It sounded good at the beginning, but it was really hard to get people on the podcast, so I have since gravitated. Podcast the Real Shift Came for anybody here who is interested in possibly using a podcast to grow your business, the real shift came when I made a decision about close to 7,500 episodes ago to make it all about insurance professionals. Bring it back to the people I serve. I am hosting a podcast that is directed at driven insurance professionals who want to strive to be their best. When we made that decision, make it clear and focused on that, that is when we saw the podcast start to take off.