Andy NearyI help insurance professionals turn brand awareness into business growth.

If I were to build an insurance agency from scratch, here 👆 is where I’d start.

25 Sept 2025 · 0 min

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0:28

Andy Neary opens a video about building an insurance agency from scratch by prioritizing marketing. He recommends turning the agency's marketing into a content media machine that doubles as a recruiting tool—showcasing culture and making the firm attractive to potential hires. This opening emphasizes practical, experience-based advice and positions content as both marketing and talent-acquisition asset.

Number one, we'd start with the marketing of the firm. We're going to turn that puppy into a content media machine, because guess what? It's going to become a recruiting weapon. Okay. Because if you put. If I see the content coming out from the firm and it looks like a fun place to work, guess where I want to work? Happens every time. By the way. Any agency we work with, we actually have a division. We do content for firms. They say it all the time. Wow. The thing we didn't expect was it's become kind of a recruiting weapon, so that's number one.