Andy NearyI help insurance professionals turn brand awareness into business growth.

If you are using AI to automate a process that does not yet exist, you will fail.

9 Apr 2026 · 0 min

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Andy Neary warns that using AI to build a process from scratch will fail. His team succeeded by first solidifying how they taught a curriculum module-by-module, then using AI to scale it. The rule: process first, automation second.

If you're trying to use AI to build a process that does not exist yet, you're going to be in trouble.
You're going to, you're going to, you're going to create a process that just fails faster.
We didn't go to AI and say, build a course from scratch or build a course to build a process that doesn't exist. We've already got a process. It's our curriculum and how we teach it module by module. We're, we went to AI then and said, all right, take an existing process now and enhance it at scale so people can use it whenever they want. Process first, automation second.