If you don’t want to look like every other broker, do this 👆.

And I, and I say this to anybody who's willing to listen as a broker, because I can tell you from being sold as a consumer, right? This isn't me running insurance company. The broker that comes in and says, I have all of these tools for you. You want Blue Cross, I can get you on level funded. You have now made yourself like every other broker because everybody has everything. You don't have preferred rates, you don't have. You, you're giving me a buffet. The broker that comes in and said, this is the product that I vetted and I believe in. This is what I'm bringing to you, I think you should do this, that's the broker that's going to win more than not, because the person is going to know that's what that person believes in. You aren't going to win at 100%. Shoot, you might not even win at 50%. But I promise you, you will have a far better visibility into who you're going to win with. Because I'm not saying what everybody else said, it's hard to do in practice. But that's what you're talking about is a broker that is confident in what they're doing. And I'm telling you, the ones that say, this is my North Star, this is what I'm going to win or lose on, those are the ones that resonate with customers.