If you grow to grow your insurance agency measure the sh!t that matters.

Are there certain metrics agency executives look at today that they obsess over that quite frankly really don't matter?

I would say a lot of agency owners obsess over lagging measures, and I would say those matter a lot less than leading measures. And what I mean by that, just to define those two, lagging measures are things kind of after the fact. It's how much did we grow? It's how— what was our retention? How many clients have left? Other things that, again, it's kind of a postmortem look at Okay, you know, what happened? I think a lot of agency owners are growing into is really looking at leading measures, the activities and the insights that are going to predict whether or not a client's going to leave, like a net promoter score, like a post-interaction customer satisfaction survey, potentially digital listening, looking out, you know, finding a way to incorporate those feedback loops that give them the insights they need before it's too late, before a client leaves or before they don't land the prospect.