A salesperson's fear of cold call rejection fades when you stop trying to convince and start having a real conversation. Reframe a "not interested" as the beginning, not the end. Stand in the prospect's shoes, push back respectfully, and listen.
Chapters
The rejections became almost fun. I mean, seriously, like there was times where people would be like, yeah, I'm not interested. And then that's where that chip on your shoulder came back. You're like, what aren't you interested in? Well, whatever you're calling about, but you don't know what I'm calling about. And people would get really, really frustrated. But you'd, if you could turn that conversation into an actual legitimate conversation, you get off the phone. It's not about conquering sales. It's not about conquering that person. It's about the fact that you put yourself in their shoes for a minute. You stood up for yourself and you were able to have a conversation that eventually led to value.