If you love educating your prospects, then think of social media content as 24/7 education!

I would come back to my office and I would almost have this hangover because I'd come back from the meeting on a high and then I had to get back to the office and do the day to day things for our clients. And it was like, oh, that euphoric feeling of educating my prospects. I only get to feel that once, twice, maybe three times a week. What can I do to give myself that ability to feel that euphoric feeling more often? And that's where I started leaning into content. Because every time I recorded a video, every time I wrote an article or wrote an email campaign, it was kind of that euphoric feeling like, yes, I'm teaching my prospect. But over time what I realized is as an introvert who didn't want to have to be out and about all the time, it actually started bringing in business without me having to be out there all the time. That's kind of cool.