If you run your own P&L, this is great advice on creating a financial safety net for your agency.

Here's something I think people would love to hear. What kind of a safety net should somebody have in, say, payroll or opex, which is going to go towards overhead? What is your advice about what kind of safety net they should have for a rainy day?

Yeah, most of my clients like to know that there's three months sitting in the payroll account. And then as far as opex, like you want to have some cushion in there because again, you don't want it to run down to zero. But we you also have to be careful because all of a sudden if it starts becoming too much of a balance sitting in there, people start spending more. Ooh, we can have this new shiny toy or let's have this, you know, new software and try this and try this. So it's really kind of figuring out what your spending style is and what you're comfortable with and really working the system.