If you wanna get your prospect to reply, try this.
In this concise sales advice segment, Andy Neary emphasizes that sales success hinges on capturing a prospect's attention through the most efficient outreach channel. He illustrates the concept by comparing cold calls, emails, and text/LinkedIn DMs, providing typical reply-rate statistics: roughly one reply per 50 cold calls and a 1–2% response rate for emails (10–20 replies per 1,000 emails). He notes that high‑level executives are often shielded by executive assistants who may not manage personal devices or LinkedIn, making texts and DMs a potentially quicker route. The core takeaway is to identify and use the channel that offers the shortest path to a reply, especially when targeting senior decision‑makers.
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