Andy NearyI help insurance professionals turn brand awareness into business growth.

If you want a leg up on your competition, this 👆 is how you do it.

8 Nov 2024 · 1 min

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A short YouTube talk by Andy Neary (uploaded Nov 8, 2024) that uses anecdotal storytelling to explain how being noticed by influential decision-makers (e.g., a CFO) can win business. The provided chunk recounts walking into a boardroom where the CFO unexpectedly endorsed the speaker’s firm (“CB Squared”), leading to hiring despite an existing long-term broker relationship.

Chapters

Our largest client today, same thing. We walked into the boardroom, 10 people in the boardroom. The CFO said, Here comes CB Squared. If you don't watch them, start watching them, because this is going to help us get better. Now, we didn't know we were going to get hired. I mean, it was a process. And they very large company, they had a very good broker in there currently. Long, long standing relationship. Yeah, we had no clue that any, that, that that CFO was actually watching Us Weekly.