Andy NearyI help insurance professionals turn brand awareness into business growth.

If you want social media content to convert to sales convos, post for your prospects not your peers.

2 Jun 2025 · 1 min

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0:56

A short conversational excerpt from a YouTube video (Andy Neary, recorded June 2, 2025) discussing LinkedIn content behavior. Speakers note LinkedIn’s new video/scrolling experience, widespread recycling of the same content, and an echo chamber in the benefits/healthcare industry. Andy Neary emphasizes a central claim: creators are posting for peers rather than prospects, which limits content’s ability to convert into sales conversations.

Chapters

They just released the video feature of LinkedIn where you can actually doom scroll on there and just whatever. But I'm a huge believer too that there's such a shortage of content to even recycle content. Such a shortage that if I'm scrolling, I'll see one of the like same people I follow six different times. Because I swear, LinkedIn is just like. We literally do not have a database of stuff. So we're going to churn stuff from three, four, five weeks ago.
Well, and not only that, let's be honest. If we bring content back to the benefits industry, we are literally observing one big echo chamber. Yeah, everybody's barking up the same echo chamber.
Healthcare, blah, blah, blah, big carriers, blah. Yeah.
My question is, are your prospects actually listening to that?
Ah, they're.
Posting for their peers, not their prospects.
Yeah, yeah, yeah, yeah. How do you get somebody out of that?
Because it's tough.
Yeah. I mean, it's gotta be.
Well here. So when we teach people content, I tell you to have a mix of personal and business.