Andy NearyI help insurance professionals turn brand awareness into business growth.

If you want to get your prospect’s attention, you’ve got to give the good stuff away for free.

6 May 2025 · 0 min

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Andy Neary advocates giving valuable information away freely to attract prospects. He uses the metaphor "give away the farm" to argue agencies should teach and share their expertise openly rather than withholding information until they secure the agent of record, with the goal of educating prospects until they choose the business.

But to do that, here's the key.
You got to give away the farm.
When you give away the farm, you reap the harvest. You got to share the good stuff, guys. The days of I'm not going to share anything with you until you get me the agent of record are over. The agency that decides we're going to put a message out there. We're going to teach better than anybody else. We know who we're trying to target. We know what we're trying to say to them, and we are just going to teach them until they say yes to our business.