If you want to use AI effectively, make it a thought partner, don’t let it do the thinking for you.

You know, technology should, should bend to people, not the other way around. And that's the philosophy that drives everything else we build. Because, you know, once you realize your systems can reflect your best people, you start to imagine a future where, you know, every agency can scale like that. It's never been about replacing humans, just amplifying their abilities. And again, I think about, you know, the account manager that wants to get to her daughter's recital, you know, but because she's got, you know, some deadlines and, and you know, renewals that have to be done, she's, you know, weigh whether or not, you know, she can make it to that event in her, in her child's life. That's part of the power of the motivation that drives me to give people back their freedom and their time and so that they can not miss out or they don't miss out on those life's moments that are so important because you never get those back.