Andy NearyI help insurance professionals turn brand awareness into business growth.

If your marketing team isn’t helping producers build brand awareness, you’re making a huge mistake.

15 Nov 2025 · 1 min

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Andy Neary urges organizations with in-house marketing teams to actively support high-performing producers' online brand awareness. He argues that when a small group of producers are excelling, marketing should help amplify their personal brands so they can continue to grow, advance their careers, and contribute to the organization's bottom line.

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If you have an in house marketing team, great. My question for you is what is your marketing team doing to support those efforts? I know the marketing team has initiatives to provide marketing support for the entire organization. I understand that and I know no one producer, one teammate is bigger or better than another. But I am here to tell you, if you have a small handful of producers who are out killing it right now and you want them to keep growing so that they can continue to thrive in their career and help your bottom line, your marketing team has to support their online brand awareness efforts.