If your prospects can’t find you online they’re not hiring you 🤬.

And so after we got the referrals, I had our director of marketing, Chris Floria, reach out or actually start by searching for these agencies. And what was interesting is Chris came back to me after spending an hour or so researching these agencies, and he was kind of dumbfounded because he said, andy, I have tried to look up these agencies on Google, and I can't even find them. I said, mad, think about that for a second. If we're just trying to collect some contact information and we're struggling to find these agencies online, imagine what a prospect feels like when you have put a proposal in front of them. You have a good strategy, maybe the rates look great. And then they say, hey, let's do a little background check. Let's look these people up, see what we find. And they can't even find you. Think about what is going through your head. Their head, excuse me, about their level of confidence in hiring you. Are you somebody who has the credibility to help them achieve their goals? And the answer is no.