Andy NearyI help insurance professionals turn brand awareness into business growth.

If you’re an insurance “vendor” and think you can sell without the broker you will fail.

21 Oct 2025 · 0 min

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0:23

A short recorded exchange (YouTube) featuring Andy Neary arguing that insurance vendors who try to bypass brokers/advisors and sell directly to employers will fail unless they maintain relationships with advisors; a second speaker concurs. The clip emphasizes the broker/advisor’s continuing influence on employers' purchasing decisions.

We work with a lot of industry partners and they all hit this point where they get frustrated with the broker and then they want to go to directly to employers. And every time I see that shift, it's like, guys, you can try to make that move, but I'm going to tell you those employers are still going to go back to the advisor and ask them for their opinion. So if you're not building a relationship with the advisor, you're trying to cut them out, you're not going to be successful.
Absolutely. It's very short lived.