Andy NearyI help insurance professionals turn brand awareness into business growth.

If you’re not creating #content your prospects WILL NOT find you. #insurancebroker #insurance

4 Dec 2025 · 1 min

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0:56

A short YouTube clip (transcript) of Andy Neary advising insurance brokers that post-pandemic relationship-building in-person (golf, coffee, meals) is harder, and that creating helpful content on platforms like LinkedIn lets prospects get to know and trust you before meeting — so they'll contact you when they need insurance help.

Chapters

Pre pandemic if you wanted to build a relationship with your prospects how would you do it? You would go play around a golf buy him a cup of coffee buy him lunch buy him dinner and you would build that relationship one event one encounter at a time right? Well how easy is it to do that post pandemic you may still do that but not as much it's not as easy but the good news is you can build that same kind of relationship using a platform like LinkedIn before prospects ever meet you but you have to create good content so if you teach me if you become my go to resource of teaching and at the same time I get to know you a little bit man that's going to be powerful I'm going to start to get to know you and over time I'm going to start to like you and when I finally realize I need to maybe make a change with my insurance guess who I'm reaching out to yeah you.