Andy NearyI help insurance professionals turn brand awareness into business growth.

If You're Not Creating Content You're Behind

19 Jul 2021 · 1 min

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1:15

Andy Neary argues that in 2021 advisors must create content or fall behind. He rebuts common objections to social media by urging creators to prioritize what prospects expect, and offers a practical tactic: share personal stories that tie to concrete business lessons to build familiarity, likability, and teachable moments.

Chapters

If you are listening and you want to start creating content, man, I. Let's. Let's face it, Spencer's 2021. If you're not doing it, you have to like, you're behind the times. And I hear this a lot. Well, I don't like social media, and I think it's a waste of time. Great. Does your prospects. Do your prospects think that? Because if they don't, you need to be there. I don't care what you think about it. What do your prospects think about it? And so I get a lot of advisors who are stuck on, okay, I know I need to do it, but what do I do, Andy? First thing is start sharing pieces of your life with your audience at large. Now, here's the key. This goes back to what you were talking about, some of the stuff you were sharing. If you have an ability to take a personal story.
But tie in a business lesson to the story, it's gold. Why? Because, number one, you are letting your audience get to know you, right? Parts of your life with them, they get to know you, the more they get to know you. Guess what the next phase is. Now they can start liking you. You said that about one of our colleagues that you follow content of, right? I like this guy. Now, I've never met him, but I like his content, which means I like him. But now you tie a business lesson to it and you teach me something, that's when it's game over.