Andy NearyI help insurance professionals turn brand awareness into business growth.

If you’re not getting your prospect’s attention, you’re not selling anything.

7 Feb 2025 · 0 min

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Andy Neary uses a personal anecdote from his short pro-baseball career to illustrate a broader business lesson: winning customers is an "attention game." He argues fear of standing out and seeking to fit in prevented him from getting attention, and urges viewers to overcome judgment, comparison, and the risk of failure by doing the work to put themselves out there.

There's a reason my pro baseball career lasted two years. Had nothing to do with talent. Had everything to do that was going on between my ears. I didn't want to get attention. I just wanted to fit in. I lived every day in fear. And I share that. Because if there's one thing that's going to keep you from growing your business right now.
I'm here to tell you it's an attention game, folks.
But you need to put the work in to get that attention. You need to overcome any fears you're going to have of putting yourself out there. The judgment, the comparison. Yes, it might actually fail.
But my question for you today is, are you willing to put in the work to grab the attention you need of the people who can change your career?