Andy NearyI help insurance professionals turn brand awareness into business growth.

Insurance industry veterans, you’ve been warned ⚠️ !

2 Jun 2025 · 1 min

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Andy Neary warns insurance industry veterans that younger entrants who create public content will gain market share over the next decade. He argues content lets less-experienced newcomers become visible, educate audiences, and quickly become "go-to" experts, displacing veterans who refuse to create content.

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All you veterans right now. In the next 10 years, you're going to have a bunch of young people come in the industry because they're going to see the revenue opportunity, but they're going to be able to do something you refuse to do. Create content. And they're going to start taking your business. Yeah. And you're going to get pissed. And you're going to wonder how the heck they're doing it, because they're not as smart as you. But nobody cares. Nobody cares because all they see is them, not you. That's where contents change in the game. It can take a new producer, make them successful a lot faster because people see you. And if I see you and you educate me, guess what? What? You become my go to expert. Yes.