Insurance sales cycle: 1. Clear prospect | 2. Capture lead | 3. Build credibility | 4. Convert sale

You gotta leverage the four pillars. Pillar number one is clarity. When you have a list of suspects, be clear about who you're actually trying to attract and use content to build awareness with them. Pillar two is the capture phase. Now that you've built awareness, you still have to put in the activity. It might be the calls and the emails to turn suspects into prospects, but it's gonna be more effective because you're creating awareness. Pillar number three is credibility. Now that they've agreed to a meeting, what is your process via content to continue building credibility with them? And pillar four, Convert. As you're building credibility, what is your defined sales process to convert them into clients? You leverage those four, your team is going to have a ton of success.