Andy NearyI help insurance professionals turn brand awareness into business growth.

Insurance sales is a game of attention. How are you getting your prospect’s attention?

4 Dec 2025 · 0 min

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Andy Neary argues that the main difference between where an insurance agent is today and where they want to be is attention — prospects must know they exist. He emphasizes that industry tenure or superior knowledge matters less than visibility; brand recall (e.g., State Farm, Geico, Allstate) drives customer choice.

The difference between where you are today and where you want to go right now is attention. We are playing a game of attention right now. And the fact is, not enough people.
Know you exist. I don't care if you've been in the industry for 30 years. The truth is, not enough people know you exist right now.
If I asked you guys a question, who is an insurance company you think of when it comes to home and auto insurance, who comes to mind?
State Farm? Geico? Allstate? Why?
Are they the best insurance in the game? No, but it's who you know. We are in an industry that we pride knowledge on everything. We think business is won because you are smarter than the other broker. Business is won because people know you exist. And if they know you exist more than anything else, you will win a lot of business today.