Andy NearyI help insurance professionals turn brand awareness into business growth.

Is cold calling dead? You tell me 🤔!

4 Dec 2025 · 1 min

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0:30

YouTube video by Andy Neary titled 'Is cold calling dead? You tell me 🤔!' (uploaded March 18, 2025). Andy questions the efficiency and leverage of cold calling, stating it takes roughly 18 calls to get one prospect to pick up (so about 180 calls to get 10 pickups) and arguing this consumption of time is not leveraging a salesperson's time.

Questions this video answers

Roughly 18 calls per pickup.

Roughly 180 calls to get 10 pickups.

He uses a hypothetical 'three hours' to illustrate effort.

He suggests it's not leveraging your time and questions whether it's a good use of time.

Chapters

Let's talk about cold calls. Statistically, it takes roughly 18 calls to get a prospect to pick up the phone. That means it takes 180 calls to get 10 people to pick up the phone. If it takes you three hours, that's 180 calls every minute on the minute to get 10 people to pick up. Is that a good use of your time? That's not leverage. I don't want to say you're wasting your time, but you're definitely not leveraging your time.