It's Not About You...It's About Your Prospects!

You ever find yourself wondering why your prospects and your clients don't love your product, your strategies, your services as much as you do? Here's why. They don't care about your product, your service or your strategies. They only want to know how you're going to change their life. They only want to know how you might change their employees lives. I see this mistake being made all the time. I'm in the insurance industry and I go to these conferences and you see industry partners get on stage and immediately it's all about their product. They host webinars and the entire webinar is about their product. I see advisors going to proposals where the entire proposal is me, me, me, me, me, me, me. Stop. It's about them, not you. Make it about them. Know who the real hero of this story is? You know the age old analogy. Everybody is dialed into radio station wiifm. What's in it for me? Make it about them. Realize that your product, your service, your ideas fit into their story. But the story is theirs, not yours. I promise you, if you make everything you say, your marketing, your message, everything that's coming out of your mouth about them, you're going to up level the engagement with those prospects and your clients. You're going to improve your relationships with those prospects and those clients and you're going to give yourself the best challenge or the best chance. Excuse me. To stand out in your market. So do me a favor. Your messaging, your marketing, everything coming out of your mouth is about your prospect, about your client. They're the hero, not you. And when you do that, you're not only going to change their life, you're going to change your results. So less about you, more about them. Make it happen today.