Andy NearyI help insurance professionals turn brand awareness into business growth.

Make sure your actions in June back up the big goals you set in January.

23 Jan 2025 · 1 min

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Andy Neary speaks directly to clients and prospects (via LinkedIn messaging) about a common mismatch: people announce ambitious goals for the year but their actions do not support those claims. He argues that to win a prospect's attention today you must do the hard work and ensure your actions align with stated goals—sincerity and effort matter more than empty optimism.

Chapters

Right now, I am dming a lot of our clients and prospects on LinkedIn saying, hey, you ready for a great year? And of course, everybody's going to say, yes, this is going to be an awesome year. Who's going to? No one's ever going to message me and say, yeah, actually, Andy, I'm hoping to have a pretty mediocre year this year. I'm going to take my foot off the gas, just kind of coast. No one says that. Right. Everybody is psyched for, for a big year. But I'll be honest, most people are lying to themselves. They say all the right things, but then you go look at their actions, and their actions don't back up their words. And so when I think about what it takes today to win the attention of your prospect, I'm going to be blunt. You need to put in the work.