Marketing is oxygen to your sales. If you don’t believe in marketing you don’t believe in breathing

That is like telling me you don't believe in breathing. The insurance industry has such a unique way of using the word marketing. Number one, I hear a lot of agency principals tell me they don't believe in it. Marketing is the oxygen to your sales. And without sales, without marketing, you really don't have any sales. Your market, no matter where you are, is way too noisy. Your prospects cannot buy what they cannot see. And if you are not leveraging marketing, you are falling behind very fast. The industry also uses marketing, the word marketing, to describe quoting. It's so interesting to me when I have agencies tell me, oh, we have a marketing department. But what it is is the department that gets quotes for its clients at renewals. Guys, that is not marketing. That's quoting. Let's use the word more appropriately now.