Andy NearyI help insurance professionals turn brand awareness into business growth.

Marketing Tip | Tell your prospect’s story, not yours.

30 Jan 2024 · 1 min

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0:35

Andy Neary delivers a short marketing tip for insurance agencies: most agencies make themselves the hero in marketing (highlighting longevity, resources, affiliations). He advises shifting messaging to make the prospect the hero, focusing on "what's in it for them" rather than the agency's achievements.

Chapters

Whose story are you telling? If you look at 95% of the insurance agencies in this industry and you look at their marketing, most of them are talking about themselves. All of their marketing talks about the agency, how long they've been around, how many resources they have, all their affiliations and partnerships. They're constantly making them the hero of their own story. When the unlock is just shifting all of your marketing to your prospect store, you see, you're not the hero of this story. Your prospect is the hero of their story. The only thing your prospect cares about is what's in it for them.