Andy Neary breaks down four steps for B2B sales on LinkedIn: optimize your profile like a website, connect with your ideal clients without pitching, post content they actually need, and move conversations to DMs to close deals.
Chapters
We teach four principles. The first one is profile. What are you doing? What is your LinkedIn profile doing to look prospect friendly? And what we teach is we want people to view your, view their LinkedIn profile like it's a personal website. It really is. And just much like building a company website, what are you doing to make your purse, your profile inviting and easy for people to do business with you? Second pillar is the connections. Are you proactively making connections with your ideal client profile? And when you do make connections, how are you welcoming them into your community? It's not about selling them right away. You got to welcome into your community. And then the third pillar is the content. Where, where a lot of people focus their efforts on, you know, when it comes to creating content, Adam, I don't think there's any secret sauce other than do you know who your ideal client profile is or what it is and are you using your content to speak to that person? Is that it? That's it. There's one filter. You should filter, run all your content through. Would my ideal client find this useful? If the answer is yes, you post it. What I think our industry, where our industry is getting stuck is they're spending a little too much time posting for their peers to become industry famous. Yeah. Versus actually talking to their ideal client profile. And, and then the last piece is the pulling them off the platform, which is are you engaging with these people in their DMs, their inboxes, on LinkedIn to actually try to turn the connection into a sales conversation? If you do those four things consistently, you're going to generate activity.
