More content builds trust and earns you the right to ask!
In this solo commentary, Andy Neary argues that consistently publishing valuable content increases the likelihood that people will accept connection invites and respond to direct messages. He explains that the awareness and perceived value generated by the content creates a sense of reciprocity, making recipients more receptive to outreach. Neary frames this as a universal principle—whether attributed to energy, the universe, or God—where delivering value without expecting immediate returns earns the right to ask for engagement. He illustrates the point with an example of acknowledging a personal milestone (e.g., a happy anniversary) as a content-driven outreach tactic that prompts conversation, something unlikely if one only sends generic invites and DMs.
Chapters
More from Andy
If you want producers to succeed faster, help them create a sales message that creates confidence.
Sales isn't a zero-sum game! You can have tough competition and still grab a beer after
Option 1: Meditation, a fast walk, a podcast, and protein. The ultimate morning routine!
How you do one thing is how you do everything. Ill elite producers fuel their body.
