More Storytelling | Less Product Pitches = 💰💰💰

But one gentleman came up to me in particular and he said, dude.

I have never heard anybody talk about health insurance like that.

He said, that was one of the best presentations I've ever seen on the topic. He goes, this is exactly what my team has been talking about. I would love for you to jump on a call. Here's my business card.

And I looked at the card and this is where I learned the lesson, because on that card was the name Duncan McHalef. Now the name Duncan Michaliff means nothing to anybody in this room. It's his job title in the company is with that should you see, Duncan was the director of Total Rewards for a little company called PepsiCo, a Fortune 50 company.

Now what I didn't realize is this conference was intended to be small. There were only a few attendees, but they were made up of some of the largest local and national companies.