Andy NearyI help insurance professionals turn brand awareness into business growth.

Most health insurance brokers aren’t winning. Here’s 👆why.

19 Dec 2024 · 0 min

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Short excerpt from a YouTube talk by Andy Neary arguing that while healthcare cost-containment strategies make sense in theory, most insurance brokers fail to sell them because employers often view those solutions as a poor fit, not ready for change, or too disruptive.

This whole notion of I'm a, I'm going to disrupt with these strategies and these healthcare cost containment ideas. It's good in, in, in practice, it's good in theory, but let's be honest, at the end of the day, most brokers still aren't winning trying to sell those solutions, because most employers are looking at that, going, I see how it makes sense, but I don't think we're a good fit, or I don't think that we're going to be ready for that, or quite frankly, it's just too disruptive.