Andy NearyI help insurance professionals turn brand awareness into business growth.

Most #insurance agency websites suck. This is how you fix it. #insuranceagent #insurancebroker

29 Dec 2022 · 1 min

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Andy Neary advises insurance agencies to use their websites as lead generators by prioritizing prospect-focused messaging. He warns against ‘about us’ headlines and recommends an aspirational, customer-centered headline above the fold to capture qualified leads.

Chapters

So you have to use your website as a lead generator. And there's a couple ways to do that. 1 It starts with the message your website has to tell your prospect story. If I come to your website and the first thing I see is messaging and verbiage around about you, your agency, and how long you've been and how great you are, I'm leaving because you look like every other agency out there. But if I come to to your website and immediately above the fold, the first thing I see on your website in the headline gives me an aspirational statement that I want to have you've drawn me in.
And so the first place you have to look for capturing qualified leads is your website.