Andy NearyI help insurance professionals turn brand awareness into business growth.

Narrow down your niche to scale up your business. You are not pigeon-holing yourself from success.

24 Nov 2025 · 0 min

Watch on YouTube

0:01

Short YouTube conversation (Andy Neary and another speaker) addressing the common fear that niching down will cause lost opportunities; speakers argue niching doesn’t require turning away work (can delegate, collaborate, or learn) and that benefits outweigh downsides.

I think a lot of people have that fear.
But if I niche too much, I'm.
Going to lose out on opportunity. Yeah. Relevant fear. And I would say that right from the jump is if you niche and an opportunity comes in that that you don't specialize in, doesn't mean you have to walk away from it. I think that's what people, like, assume. It's like, no, go to someone else in your agency who does. Maybe you split it with, or maybe you learn from someone. You could run it with it yourself if it's easy enough. So. So I think that's a common misconception or fear people have, but it's not really something you got to worry about. But the upside far outweighs the downside.