Andy NearyI help insurance professionals turn brand awareness into business growth.

November 22, 2024

22 Nov 2024 · 1 min

Watch on YouTube

0:33

A YouTube video transcript excerpt in which a speaker discusses approaching marketing from the brand-first perspective and the role of content distribution (LinkedIn, email, public speaking) as a differentiator for organizations like Great Lakes Benefit Group. The speaker also attributes learning about content strategy to Andy Neary.

Chapters

So when I start thinking about marketing, I'm looking at marketing strictly from the beginning, talking about that brand. The second thing that I would say with you, and I learned this a lot in being around you, Andy, was what content was I also involved with whether that was content, looking at it from the standpoint of LinkedIn or social media platforms, you know, what was the content that I was sending out in my emails, what was the content that I was distributing? If I was public speaking, what was the content and what was it that I wanted to drive home as. As the differentiator between Great Lakes Benefit Group and the other places?