ntent is how you build credibility between the cold calls. #facts

So whether you have an email newsletter, you host monthly webinars, I don't know what you do. Pump out content on a weekly basis on LinkedIn. You've got to find a way to continue to build credibility with these prospects. And content is the best way to do that. Kind of starting to figure out content is the secret sauce of this whole thing. Pillar three is about credibility. Now that they're a prospect, your number one priority is to build credibility. It's not to go get a bunch of quotes and hope you block the right markets. No, you have to build credibility. How do you do that? You continue to teach them, and I would urge you to teach them as hard as you can and as much as you can. Almost to the point they could take what you've taught them and do it themselves. But they need somebody like you to hire them. And I know where you're going right now, Andy. I don't know if I want to do that. I'm a little hesitant.