One reason 👆why you might to record your sales calls.

When I conduct a sales call with a prospective client, I record every one of those sales calls and yes, I get their approval that it is okay to record it. Now why do I do that? Well, number one, it makes the follow up with the prospect a heck of a lot easier. We use a tool right now called Fathom Notetaker which gives us access to the AI feature of it where we can go back in and write the email we need immediately after the sales call that will be highly focused on the conversation itself. But here's the other thing we've been doing. We've been using these sales conversations to create our content. Because of this AI feature, I can go in and I can ask the AI component of Fathom to help me come up with a very clear LinkedIn post based off that conversation. Because think about it, if I'm on a sales call with a prospect, they're telling me about their goals, their challenges, what they're trying to accomplish for their teams, how they want to build a brand and why they want to build a brand, whatever that might be. And if I'm talking to an ideal client, quality over quantity. Using the call transcription to develop content is going to speak directly to our ideal client because it's coming out of the mouth of our ideal client. So I use that to turn around and create very effective social media content. And guess what? When you look at the engagement we're getting on LinkedIn from the social media posts we've been making, sure enough, who's commenting? Agency executives, CEO, sales leaders. Why? These are the conversations I'm having with people. I'm having conversations with agency executives and sales leaders. This is simplified our sales process because what used to take me a half hour to an hour to follow up on sales calls, to try to come up with a good strategy for follow up now takes minutes.